WHAT IS SEO?
SEO is an acronym for search engine optimization. Search engine optimization is effective efforts to rank your website higher in search engines. For example when someone searches in Google or Bing for a specific need or product, optimized sites will be easier to find. It’s obvious, easier to find translates to more customers.
SEO MD is made up of a lot of different elements. The elements we focus on are:
- Keyword Research
- On-Site Optimization
- On-Site Content
- Off-Site Optimization (Link Building)
1. Keyword Research
Keyword research is a critical component for SEO because when used correctly it provides a road map for SEO MD. Proper research will let us know what your potential customers are searching for and how much competition you have.
2. On-Site Optimization (Boost)
Some of the most important elements for search engine optimization happen on your own website. Link building is one of the most important aspects of SEO, but link building without good on-site search optimization isn’t going to be as effective. That’s why we start every project with on-site optimization. We affectionately call on-site optimization Boost. Boost is the foundation for building your site structure for effective SEO.
Here are a few of the main elements of Boost:
- Title Tag
- Meta Description
- Internal Links
- Header Tags
- Image Name & ALT Tags
- Bolded Text
3. On-Site Content
Content is great for both your website visitors and search engines. More content you have, the more likely search engines will be to put more of your website’s pages in the search index.
Here are a few of the main elements of On-Site Content
- Blog Posts
- Web Page Content
4. Off-Site Optimization (Link Building)
The basic goal of link building is to get other websites to link to yours. Most websites will have a hard time generating enough organic links to raise their rankings in search engines. This is why link building is so important for SEO.
Here are a few of the main methods of link building:
- Article Submission
- Directories Listings
- Social Linking
- Press Releases
Below we have put a few effective packages together to fit your needs and budget!